Green Endeavour HQ: The Future of Fruit and Veg Distribution and Education

Green Endeavour HQ: The Future of Fruit and Veg Distribution and Education

Green Endeavour HQ, a $23-million, game-changing facility dedicated to fruit and vegetable distribution and education has been launched in Rocklea.



Green Endeavour HQ, a joint venture between fruit and veg wholesalers Fruitlink and Suncoast Fresh, and Brisbane Markets Limited, is a massive facility combining a large-scale wholesaling warehouse with an educational space for the public, cheffing community, and retailers.

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The sustainable-focused facility was constructed opposite the existing Rocklea Markets. It spans almost 6000 sq m and boasts state-of-the-art technology to ensure the produce remains at its freshest. 

The distribution arm of the operation will supply hundreds of thousands of tonnes of fruit and vegetables weekly to a range of clients including retirement villages, greengrocers, restaurants, and cafes from North Queensland to Northern NSW.

The main attraction and what sets it apart, however, is its education facility at the rooftop garden where masterclasses will be held. It will offer participants the chance to learn how to grow their own produce and appreciate the growers’ hard work. 

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These masterclasses will be available to watch for free on YouTube, ensuring everyone can have access to this valuable knowledge.

Green Endeavour HQ’s cooking school will be led by Australia’s top chefs and producers that are sure to draw crowds to the site from the general public to the cheffing community. This is a not-to-miss opportunity to learn from the best, with classes by local artisan Vannella, Agnes chef Ben Williamson, Kelvin Andrews of SK Steak & Oyster and The Tropic’s Guillaume Zika on offer.



Green Endeavour was formed as a result of the merger between Suncoast Fresh and Fruitlink on 1 July 2021. Suncoast Fresh supplies restaurants, cafés and bars, whilst Fruitlink supplies independent grocers and retailers. Both remain operating as separate brands despite the merger.

Published 7-April-2023