Darrell Lea is expanding and will be adding ice cream and muffins into its line up of popular sweet treats along with chocolate, liquorice and other confectioneries. Darrell Lea today has multiple branches across Australia, including Sherwood, Chelmer, and Oxley.
Big Come Back
It was back in 2012 when the financially struggling company was acquired by Tony and Christina Quinn who resuscitated Darrell Lea back in business from its voluntary administration. That meant cutting the product line, closing down stores, and expanding the list of retailers carrying the Darrell Lea products.
The changes seemed to have worked their magic as the company saw its revenue growing since 2013. In 2017 alone, Darrell Lea’s revenue totalled $81.2 million.
From the Quinn family, Quadrant Private Equity purchased Darrell Lea in January 2018 for about $200 million. Tony and Christina Quinn, however, retains a significant number of shares in the company.
Partnerships with Famous Food Brands
In 2018, Darrell Lea is getting bigger and better, offering a wider range of sweet treats Australians will go crazy about. First off is their partnership with Everest Ice Cream to sell Darrell Lea variants such as Rocklea Road, peppermint nougat, and peanut brittle.
Darrell Lea has also acquired from Nestle its Lifesavers brand bringing the manufacturing of our best-loved lolly back to Australian shores. The Rocklea Road flavours will also be launched based on Adriano Zumbo’s macaron range as well as a partnership with Muffin Break for new muffin products.
It looks like more things are coming our way from our beloved and one of the oldest original Australian brands.
